NFC cards that work for your business
One tap - and the customer is on your website, in the catalog, or at the booking page. A unique link per card, scan analytics, and a loyalty pass in Google and Apple Wallet.
Not just a business card
An NFC card is a physical card with a chip. The customer touches it with a phone - and your branded landing opens instantly: no app, no camera, no typing. The chip stores only a short unique link; content, redirects, analytics, and wallet passes all run on the GoPublica platform - so you can change what the card does without reprinting it.
Card vs QR vs paper
| Paper card | QR code | NFC card GoPublica | |
|---|---|---|---|
| What it does | Nothing on its own | Opens a link - camera, aiming | One tap and the customer is already on your site |
| Change content after printing | No | No | Yes - the server changes the target online |
| Who scanned and how often | No data | Link hits only | Analytics for every single card |
| Add to Google / Apple Wallet | No | Indirectly | Yes - a loyalty pass with a live points balance |
| Bringing the customer back | Card gets lost | Gets lost too | The pass stays in the wallet and updates itself |
What your card can do
Online store catalog
The tap opens your catalog with a cart and online payment - offline touchpoints start selling.
Digital menu
Menu and table booking open instantly - no printed menus to reprint.
Online booking
Salons, barbershops, auto service: from tap to appointment in seconds.
Reviews on Google
One tap to your map listing with a review prompt - the fastest way to grow a local rating.
Promotions and coupons
A promo page or coupon opens on tap - and you see exactly how many taps each campaign got.
Loyalty pass in Wallet
The landing offers Add to Google/Apple Wallet - a loyalty card with a live points balance lives in the customer's phone.
Smart business card
Contacts, photo, and links saved straight to the phone (NTAG215).
Chats and subscriptions
Telegram, WhatsApp, or newsletter signup in one tap from a poster, flyer, or counter.
How it works
- 1
We issue cards with unique links
Every card gets its own short address like your-domain.tld/t/7kQm2xWp - encoded on the chip and printed as a QR fallback.
- 2
The customer taps
Your branded landing opens: logo, brand colors, one main button - plus wallet buttons.
- 3
You measure everything
Scans are counted per card and per campaign - dates, devices, and paths through your site, right in your dashboard.
- 4
You retarget without reprinting
Point the same batch at a new catalog or seasonal promo in a couple of clicks in the CRM.
Google Wallet and Apple Wallet
The card is the first touch; the wallet is where the relationship continues.
The pass stays with the customer
It lives in Google Wallet next to their payment cards - unlike a paper card that gets thrown away.
Points stay live
After a one-tap link to the account, the balance updates automatically after every purchase.
Lock-screen reminders
Google Wallet raises the pass near your location - a free nudge without your own app.
Campaign updates
New offers and balances reach the wallet straight from the server - no new cards needed.
iPhone support
Relevance on the lock screen by time and place; the Apple pass activates once an Apple Developer certificate is connected.
Google Wallet works out of the box (one-time issuer console setup); Apple Wallet activates after the Apple certificate is connected. The buttons appear on the landing automatically.
Why businesses choose NFC cards
Offline becomes measurable
Finally you see how many people touched your print materials - per card, per location, per campaign.
More repeat sales
A wallet pass with automatic points is a reason to come back - repeat customers are where local margin lives.
Zero installs
No app, no signup for the first contact - the tap just works.
One batch, forever-changing content
New season, new campaign - a new target in the CRM, the same physical cards.
A modern image
A tap instead of "scan this QR" - a premium argument when you sell on quality.
Faster conversion
Tap to website in about a second - every extra step loses customers.
Ready-made scenarios by niche
Restaurants and cafes
Digital menu, table booking, cashback loyalty, review button.
Beauty and barbershops
Booking in one tap, wallet loyalty pass, review after the visit.
Auto services
Service booking, maintenance reminders, seasonal promotions.
Retail and e-commerce
Catalog, promotions, and a smart business card for the owner.
Services and B2B
Card → contacts plus portfolio, messengers, demo request.
Events
Ticket or registration in Wallet, program, reviews.
Technical details - honestly
- Which phones work?
- iPhone XS and newer without any app; virtually all Android phones with NFC enabled.
- How long does the chip last?
- Around 100,000 rewrites - far beyond the life of the card itself; it can be write-locked after production.
- Is it a payment?
- No - it is navigation and loyalty. Payments run as usual (card terminal / Stripe); in the wallet, the pass QR is scanned.
- Can the checkout read the card directly?
- No - payment terminals do not read arbitrary NFC tags; redemption goes through the QR in the pass, which works on any register.
- What if someone copies the card?
- The token can be disabled in the CRM in one click. For anti-counterfeiting there is the NTAG424 DNA option with a cryptographic signature per read.
- What about phones without NFC?
- Every card also carries a printed QR fallback that opens the same landing.
Pricing
- Minimum order - 100 cards.
- VAT 23% is added at checkout.
- Printing and body are quoted per material and run; the platform - landing page, scan analytics, CRM, and wallet passes - is included.
FAQ
Why not just a QR code?
QR is printed on the back as a fallback. But a tap is faster - and the NFC token is unique (per-card analytics) and reassignable (change the target without reprinting).
What does the customer see?
A page with your logo, one main button - for example "Go to the catalog" - and wallet buttons. Nothing extra.
How long does the link live?
As long as the card is active in the CRM - a token can be switched off in one click (lost batch, ended campaign).
Can different stores get different links?
Yes - a unique token per card, with scans shown separately for each one.
Ready to try NFC cards?
Order a batch or book a demo - we will pick the right scenario for your niche.